Representing working families is a tough job. Local unions have contracts to negotiate, work rules to enforce and political action to take – all while keeping rank-and-file members aware of what their union is doing for them.

Communications is the constant factor in all of these functions. Without consistent, quality communication with the membership, the public and even management, the union’s strength can be sorely affected.

But in reality, many unions don’t have the time and resources to implement effective communications. Too often, a business agent gets tasked with throwing together a newsletter at the last minute. A staff assistant may be asked to quickly call a few newspapers and television stations about a rally. Communication efforts take a back seat to the daily tasks of running a union and representing members.

Until now.